Client: Tirupati Cottonseed Oil
Industry: Edible Oil
Services Provided: 360° Integrated Campaign, Consumer Activation, Influencer Engagement, PR & Media
Platforms: Digital, Radio, Print, OOH, TV, PR
Geography: India
The Challenge
Tirupati aimed to strengthen consumer preference in a highly competitive edible oil market and assert leadership in the cottonseed oil category while building emotional trust among health-conscious buyers.
The Strategy
The campaign focused on giving consumers a clear reason to choose Tirupati. A single big idea was coined and integrated into a 360° communication plan that included consumer engagement, activation, influencer marketing, and dynamic moment-based communication. A relevant brand ambassador was brought in to reinforce confidence and create national-level visibility.
Creative Execution
The campaign was rolled out across digital media, radio, print ads, outdoor, television, and PR. Tactical messaging, celebrity endorsements, and real-time communication helped the brand act and speak like a category leader.
Impact & Results
Tirupati reinforced its leadership position in the cottonseed oil segment. The use of a celebrity ambassador created a strong positive shift in perception and delivered the desired national impact for the brand.