Client: Ankur Edible Oils
Industry: FMCG – Edible Oil
Objective: Awareness, Emotional Connect, Engagement
Media Used: TV, Digital, Facebook, Instagram, Google Display, Influencers
Campaign Spend: ₹12,33,740
Total Impressions: 6,50,69,813
The Challenge
Most edible oil brands communicate functionality and health, but fail to create an emotional bond. Ankur wanted to stand for more than “healthy oil” – it wanted to stand for happy living through healthy eating.
The Strategy
Research revealed a strong emotional link between food, joy, and well-being. The core idea “Khate Raho, Khushi Se” positioned Ankur Oil as an enabler of joyful eating, not just healthier cooking. The brand shifted narrative from nutrition alone to nutrition + happiness.
Creative Execution
- TVC built around emotional family storytelling
- Facebook & Instagram reels featuring healthy recipes + happy moments
- Influencer collaborations with nutritionists, food bloggers, and fitness experts
- User-generated content contest inviting people to share their “happy food moments”
- Digital ads customised by audience profiles across Meta + Google Display
- Gujarat-based micro & macro influencers drove regional trust and participation
Impact & Results
The campaign created a high-recall emotional identity, generated 6.5 crore+ impressions, and strengthened brand affinity through real consumer participation. Influencer videos collectively crossed lakhs of views, building credibility and relatability for Ankur as a brand of health and happiness.